Sellers

Selling your home is a privilege. Diane, Your Top Real Estate Broker Selling New Jersey Real Estate has been honored to work with sellers just like you for 20 years throughout Northern New Jersey.

At Century 21 Preferred Realty Inc., we use a comprehensive sales strategy that combines old-fashioned face-time and traditional media, with up-to-the-minute mobile and online real estate technology. Your home will be featured in its own custom single property listing website, using photos and video.

Pricing Your Home Right from Day One

One of the most important factors in selling your home quickly and for top dollar is setting the right price from the start. Diane will prepare a detailed Comparative Market Analysis (CMA) using the Multiple Listing Service (MLS) to determine the optimal market value – the sweet spot that attracts qualified buyers while minimizing time on the market.

Overpricing can be costly. Homes listed above comparable sales often linger unsold, and the longer they sit, the more their perceived value declines.

Preparing and Marketing Your Home

Diane will guide you through getting your home “sale-ready,” from minor improvements to staging tips, ensuring it makes the best first impression. Once ready, she will:

• Showcase your property online with a dedicated single-property website featuring professional photos, video, and detailed information – reaching the 90% of buyers who begin their search online.
• Leverage powerful marketing channels including MLS exposure, targeted online advertising, and traditional print marketing.
• Host and promote open houses while gathering and sharing valuable buyer feedback.
• Handle all buyer inquiries and offers promptly, keeping you fully informed.
• Negotiate strategically to secure the best possible terms on your behalf.
• Review and explain all contracts so you can move forward with confidence.

With Diane’s proven process, your home will be positioned to sell quickly, attract strong offers, and close smoothly.